Advanced Displays Roadmapping
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The goal is the establishment of a common understanding for future investments and strategies concerning advanced displays in Europe:
The conclusion will be an integrated vision shared by the experts from the advanced displays community in the form of a "European Advanced Displays Technology Roadmap (ADR)"
All organizations and individual experts are invited to actively contribute to the Advanced Displays Roadmapping process and thus to the results which will shape the future of displays in Europe. Participation in the workshops is free of charge. In return for their efforts (e.g. time, travel expenses) the active contributors will get free access to the ADR, which is a valuable tool for aligning research and business strategies with the most likely and profitable future scenarios. |
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Description of work
Technology roadmapping is a planning process based on the changing needs of the market and the resulting features of the products, performed in order to identify, select and develop technology alternatives needed to satisfy a set of well specified product performance requirements.
The adria roadmapping exercises will basically follow the standard procedures for technology roadmapping, as applied in e.g. the semiconductor field, properly modified to meet the needs of the European Advanced Displays Industry. Depending on the application of the display, distinctly different performance features are required: the requirements for display used in e.g. automotive applications are different from those used for TV-sets. This is why the adria roadmapping activities will be split into five application areas with comparable requirements. These have been selected according to their relevance to the European advanced display industry and to the users, both on the corporate and the private level.
For each roadmapping area (i.e. application area), a dedicated working group is established. The working groups are chaired by an expert in the respective application field, which is elected by the members of the working group.
The working groups consist of:
- recognized experts in the field of advanced displays from academic, research or industrial organizations, including appropriate sectional industry associations;
- representatives of the adria partners.
Each working group will be coached by a dedicated adria partner, with each coach being responsible for the organization and realization of the meetings and for drafting the minutes for each meeting of his roadmapping group.
In return for their efforts (e.g. time, travel expenses) the active contributors will gain free access to the ADR, which is a most valuable tool for aligning research, development and business strategies with the most likely and profitable future scenarios.In addition to this, the raodmapping workshops offer the following immediate benefits to the active contributors:
- the roadmapping process itself is a valuable networking process that stimulates communication and enhances cooperation among the participants, participation yields the advantage of earliest availability and originality of specific information, while the non-participants will get access to the ADR only after finalization of the roadmapping process,
- the ADR contributes to the development of materials, process and equipment standards, eventually leading to lower costs and higher margins for all players.
In between the meetings, the working groups will be supported by the adria "Roadmapping Module", a part of the adria web-based information platform. In an area restricted to the members of the five roadmapping groups, all minutes and the ADR (and its annotated versions) will be made available. Members may post comments to each element of a roadmap and discuss specific items. With this tool a continuously flowing roadmapping process is made possible.
Technology roadmapping is an iterative process and it requires the repetition of the basic steps in several cycles. At the roadmapping meetings the methodology and information content of the five roadmaps will be refined and modified if and as deemed necessary. The starting point for the roadmapping is given by a combination of facts and already existing visions for markets, technologies and products in the European Advanced Displays Community as established by the Advanced Displays Competence Mapping performed in WP 1.
Results
- The Advanced Displays Roadmap will help decision makers in the industry to adjust their business strategies and policies and their investment decisions to supposable future scenarios and boundary conditions. This will also eventually contribute to the promotion of advanced display production activities in Europe.
- The Advanced Displays Roadmap will also form the basis for a dialogue with the European Commission and national funding bodies. It will be a basis for better directing and focusing the content of their future research and development programmes, and for improving the participation in and the access to these programmes by companies, particularly small and medium sized enterprises.
| adria Report on Roadmapping
The adria Report on Roadmapping (login required) is now available for all Roadmapping Participants. If you are interested without being a participant please contact the adria secretariat. |
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| Download an executive summary of the report [pdf, 40 kB] Download the table of contents of the report [pdf, 54 kB] |
